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Pearson Health
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The Challenge: Prentice Hall, a division of Pearson Education focused chiefly on nursing content, wanted animations to be created to illustrate key content in their pediatric nursing title Pediatric Nursing: Caring for Children. Prentice Hall had already prepared an initial script, and Second Avenue was required to develop the concept from there. The Process: The first step was to develop a storyboard based on the original script. The storyboard laid out the individual shots in order to provide an initial guide for the animators. Additional research was required in order to represent the content accurately, and this research was performed by Second Avenue Software's subject matter experts and senior medical illustrator. The medical illustrator assembled the images and accompanying text into the storyboard. Prentice Hall then reviewed the storyboard and provided feedback. At the first development stage (Alpha), a basic version of the animation was created. This initial version was based on the storyboard while incorporating requested changes from the client. In this particular project, the Alpha images were created at full quality, as full color, high-end illustrations, with limited animation. A temporary "scratch" version of the scripted narration was also recorded. A low-resolution movie file, containing both the animation and the narration, was rendered and sent to Prentice Hall for review. At the second development stage (Beta), full-quality animation was created based on the simpler Alpha stage. A final version of the narration, performed by professional voice talent, was recorded. A new movie file, containing the updated animatioand narration, was sent back to Prentice Hall for a final review from their professional panel. At the final development stage (Gold), the final change requests from the client were implemented and the animation was put on removable media, packaged, and sent to the client. The Result: Several animations were created, 3-4 minutes in length, depicting a variety of physiological phenomena. The specific topics included Acne, Ventilation Perfusion, Hypothalamic Pituitary Axis, and Immune Response. The Acne animation demonstrated the different types of acne and the exact cause of each type. It also showed, in multiple levels of detail, how acne develops. Another animation, entitled Ventilation Perfusion or the Circulatory System, showed how blood infiltrates the alveoli for oxygen and carbon dioxide exchange. It also demonstrated how lack of oxygen affects the human body, with emphasis on the symptoms of hypoventilation, or insufficient oxygen in the blood. Another animation focused on the Hypothalamic Pituitary Axis (HPA), the interaction between the endocrine system and the nervous system. This animation depicted the specific interactions of organs and hormones. The Immune Response animation depicted actvity at the cellular level within our body's immune system. This was one of the more challenging topics to represent visually. Each of these animations was included as a CD-ROM with the Prentice Hall book Pediatric Nursing: Caring for Children, and also integrated into online learning applications. |
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